In 2022, there were 255 billion new app downloads worldwide with $67 billion spent at the app store. On average, users spent five hours daily on their mobile phones – over a third of their waking hours. The mobile advertising spend was some $336 billion.
App culture has gone viral and change is the only constant. You may already have successful apps but maintaining their edge will be an on-going task. App design and development is inevitable and given the competitive situation, you’re going to need specialists such as data.ai to navigate it.
