DENVER—Imagine Communications has announced that it has streamlined automated advertising transactions for local TV broadcasters via its latest advances in support of the TVB TIP (TV Interface Practices) Initiative.
Imagine has been an active vendor partner with TIP, the media industry group promoting open interfaces to streamline local broadcast TV ad transactions, since 2018. The company was an early adopter of TIP interfaces in its widely deployed OSI Traffic and Billing system and has continued to implement TIP API support in line with market readiness and paced by the availability of compatible third-party systems, the company explained.
