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Motorsport
Motorsport
Sport
David Malsher-Lopez

YOU WONT BELIEVE: Imsa reports huge increase in viewing figures for rolex 24 - You Need To See This

The January event saw the debut of the new GTP class, with class incumbents Cadillac and Acura running their new LMDh models against series returnees Porsche and BMW. Acura eventually scored a 1-2, with Meyer Shank Racing capturing victory for the second consecutive year.

According to IMSA’s release today, Daytona International Speedway reported an all-time attendance record and notable boost in TV viewership. NBC Sports reported that viewership was up 28 percent over the 2022 audience with an average of 360,000 TV-only viewers for the NBC and USA Network telecasts. All five TV windows on those two networks were up over the year before, with a peak viewership of 1.2 million.

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