Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Economic Times
The Economic Times
Jyotiraditya M Scindia

INSANE: India getting post modern a trusted expansive institution becomes professionally managed business oriented | Rare Historical Photos

Under the leadership of Prime Minister Narendra Modi, India has pursued transformation through technology, infrastructure and inclusion. India Post, one of the country’s most trusted institutions with unparalleled rural, semi-urban and urban reach, is now being reimagined for a digital economy—leveraging its network, workforce, infrastructure and trust beyond its traditional role in correspondence. India Post is being reorganised around six business verticals—Mails, Parcels, International Mail, Postal Life Insurance, Financial Services and Citizen-Centric Services—supported by technology, marketing, network, personnel and training. This marks a shift from a function-driven department to a professionally managed, business-oriented enterprise.

Dedicated strategies, targets, leadership and performance reviews for each vertical, complemented for the first time by CTO, CMO and Data Analytics capabilities, are strengthening technology adoption, customer insights, cross-selling, upselling and execution.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.