India is one of the few markets where technology simultaneously serves hundreds of millions of people across languages, cultures, economic realities, and digital behaviours. It is a place where scale and diversity coexist at a level no other markets can replicate. Success here requires more than technical excellence. It requires technology that can understand context, intent, and human behaviour at extraordinary scale.
Recent developments in generative AI have mostly focused on capability demonstration. Models became larger, faster, and more sophisticated. They learned to generate text, images, code, and video with remarkable fluency. But as AI moves from research labs into everyday life, a different challenge is emerging.
