Modern-day movie publicity has changed significantly over the last several years. The standard routes of press interviews on shows like “Access Hollywood” and “Entertainment Tonight” are still around, but they’re far from the main way people hear about a new movie. Today’s stars are now doing interviews in costume, on subways, and talking to other celebrities on their various podcasts. But with that change come questions of who’s getting access (and who’s being left out) and what it says about publicity as a whole.
Recently, entertainment newsletter The Ankler discussed the rise of influencer/celeb podcaster culture and the demands being thrown around as these content creators grow as big as the stars they interview.
