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Salon
Salon
Russell Payne

YOU WONT BELIEVE: Influencers making nicotine great again - You Need To See This

Nicotine, the addictive drug present in tobacco, is having a moment — and not just as the pleasurable buzz most people seek but as the latest wellness craze. Especially in a certain corner of the podcast world, everyone from self-styled doctors to pundits are pushing nicotine, claiming that it’s an overlooked cure-all with shocking health benefits, delving into the murky and increasingly political question of what constitutes medical misinformation. Some claim that a nicotine foot soak can cure atrial fibrillation, others say that the drug can be a treatment for erectile dysfunction, and some have even taken the next step, selling tobacco products of their own.

When former Fox News personality Tucker Carlson appeared on a recent episode of Theo Von’s “This Past Weekend,” the conversation quickly turned to Carlson’s brand of nicotine pouches, ALP.

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