Heinz has released an ingeniously simple new ad campaign that's captivating sports fans in China ahead of the upcoming National Games. Turning the humble tomato into a canvas for creative cleverness, the charming ads are a perfect homage to China's sporting excellence.
It's easy to think that the best adverts need to be bright and showy to make a statement, but Heinz's low-key campaign proves that sometimes a simple idea is just as eye-catching. Playful, creative and joyful, Heinz's new ads are a wonderfully refreshing take on sports-themed branding.
