Some of the most double-take-worthy print ads we've seen over the last couple of decades have come not from brands, but from government departments. It can be hard to send a serious message in a bold way, but when done right, the results can be hugely impressive.
A new campaign by the government of Rio De Janeiro is currently turning heads online, thanks to its grotesque depiction of the harms of vaping. Designed by Brazillian agency Propeg, the ads are a masterclass in making a point in a stark yet striking way.
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