Gen Z brand, MoonRay, just launched its SS 22 collection, You Are Home, with a pop-up at Araku Coffee in Indiranagar, Bengaluru. The second collection from the four-month-old label is a fun and playful line inspired by board games and moonflowers. Dominated by a palette of blacks, creams, blues and creams, it also includes hand-crafted vegan leather shoes and bags, and a limited edition of 22 karat gold-plated jewellery.
“MoonRay is rooted in craft, compassion and conscious living,” says Mumbai-based Karishma Swali, who co-founded the brand with her 15-year-old daughter, Avantika Swali, last December. Karishma comes with 25 years of involvement in craft through their family business, Chanakya International — a luxury craft house that supplies to international couture brands such as Dior and Gucci (see box). “There’s so much innate wisdom in craft. It’s naturally sustainable and carbon footprint free, and it’s meaningful,” she continues.
MoonRay’s idea is to be a catalyst to building a community with a collective conscience. “I’ve seen a huge gap in sustainable, eclectic, cruelty-free fashion, particularly in India,” says Avantika, who studies at Bombay International School and designed her first T-shirt in grade three. “I wanted to help create clothes that are purposeful, carry a message, and that are Earth positive. I believe Gen Z is very conscious of our environment and our planet, and we are the generation that will create change collectively.”
