Sharp-eyed football fans—very sharp-eyed—may have noticed something a bit different in recent weeks. As usual, TurboTax has been carpet-bombing TV coverage of the NFL post-season with commercials. But this year, the onscreen acknowledgment reserved for a game’s biggest sponsors doesn’t just say “TurboTax.” It says “Intuit TurboTax,” and the “Intuit” is slightly larger than you’ve seen before.
Don’t yawn.
