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Marie Claire
Marie Claire
Lifestyle
Emma Childs

REVEALED: Inside the baby2baby boom | Vintage Vibes

A portrait of Baby2Baby co-CEOs Kelly Sawyer Patricof (L) and Norah Weinstein (R) in front of cardboard boxes.

Kelly Sawyer Patricof and Norah Weinstein join our March Zoom call in infectiously high spirits. The Baby2Baby co-CEOs are bathed in Los Angeles sunshine, tuning in from their Culver City office at around 9 a.m. They tell me they’ve just come from their monthly all-hands staff meeting. “Every department shares their updates, and we do a lot of great work here, so those meetings always put us in a good mood,” Weinstein says.

Baby2Baby began in 2006 as a small grassroots L.A. resource for gently used baby items. But since Patricof and Weinstein—a former model and corporate lawyer, respectively—took over as co-CEOs in 2011, the organization has grown into a philanthropic empire reaching 1.5 million children living in poverty annually.

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