Everton have revealed more about the concept of ‘ALL’ – the bars, restaurants and experiences that will be available at the their new stadium. Within the dedicated ‘ALL’ section of the new evertonstadium.com website, Roy Westwood, Senior Design Consultant on the project explains how the club plans a “revolutionary re-set of traditional football hospitality.”
Everton have been working alongside Forward Associates, the globally renowned agency founded by Roy Westwood, to diligently create a more inclusive offer to supporters. Last week the club revealed its ambition for ‘ALL’ which will offer a wide range of fan experiences, from traditional pubs and sports bars through to high street style restaurants and opulent fine-dining.
Roy Westwood, who has more than two decades of experience in the hospitality industry, said: “For us, ‘ALL’ is not just hospitality: It’s more than hospitality. Often, there is a ‘them and us’ associated with it, but what we wanted to create was something for everybody. That was at the centre of our approach to everything we did.
