America’s favorite grocery ordering and delivery app came under pressure earlier this month after a consumer advocacy investigation raised concerns about its pricing practices and transparency.
A joint investigation conducted by Consumer Reports and Groundwork Collaborative and published on Dec. 9, found that Maplebear (NASDAQ: CART), which does business as Instacart, conducted pricing experiments that resulted in different customers seeing different prices for identical items, a practice Consumer Reports said does not meet the definition of surveillance pricing.
