
It’s hard to keep up with all of Instagram’s changes these days — the past three months have seen the introduction of three feeds, payments for creators who make Reels, swipe-up links for all, and more. On Wednesday, Instagram’s head Adam Mosseri took to Instagram and Twitter to announce yet another update to the decade-old social media app: subscriptions.
In a vertically-shot video, Mosseri explained that creators have new tools to monetize access for super-fans.