
Instagram is now the world's most downloaded app, overtaking TikTok, after its copied video feature Reels helped it reach the top spot.
The photo and video-sharing social media app launched its own version of short-form video content in August 2020. At launch, Reels could only be 15 seconds, but they now allow users to post up to 90 seconds. Like TikTok videos, they can be shared with anyone.