Meta recently confirmed that it’s trialling clickable links in posts which would allow users to leave the platform to external webpages. This could have a positive impact on photographers and videographers who want to direct viewers towards their commercial services and products.
Until now, Instagram has strictly prohibited in-post linking, limiting adding external links to profiles, Reels and Stories, in a balancing act of restricting users from leaving the app but also keeping them happy. However, according to a report by tech publication Engadget, Meta has said that it’s testing links in captions, but only for paying Meta Verified subscribers.
