
Since the launch of Instagram Live in 2016, the photo-sharing app has morphed into a place for mundane life broadcasts, iconic celebrity comments, and unedited interviews (like Ziwe’s squirm-inducing series that led to her late-night talk show on Showtime). Livestreams can be serious or casual or anything in between, and as people locked down amid COVID-19, Instagram Live saw skyrocketing usage. The comments, though, aren’t always pleasant.
“Anyone who's done a Live knows the managing the comments can become unwieldy while you do your thing,” Tweeted Instagram’s Head Adam Mosseri.