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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

MYSTERIOUS: Instagram overtakes tiktok as world s most downloaded app | Mind Blowing Facts

TikTok Instagram Meta Sensor Tower
Instagram logos on screens
Instagram added the short-form video feature Reels in a direct challenge to TikTok. Photograph: Loïc Venance/AFP/Getty Images

Instagram has overtaken TikTok as the world’s most downloaded app after its copycat video feature Reels helped it recover ground lost to its Chinese-owned rival.

The photo- and videosharing app soared in popularity after its launch in 2010 alongside reality royalty such as the Kardashians and is a cornerstone of the influencer phenomenon, but has faced stiff competition on its own territory in recent years from TikTok, the short video platform.

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The Guardian - UK
The Guardian - UK
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