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The Guardian - US
The Guardian - US
Technology
Sanya Mansoor

EXPLAINED: Instagrams ai image generator alarms privacy experts | Vintage Vibes

Instagram Meta Meta AI Malwarebytes Proton United States
A smartphone displays the Instagram app icon and logo on its screen
Instagram said Muse Image had been built with ‘strong controls and guardrails’. Photograph: NurPhoto/Getty Images

Meta has sparked blowback from privacy advocates for allowing its new AI image maker to generate photos of users with public profiles by default.

Users of Meta’s Muse Image AI tool, released Tuesday, can tag public Instagram profiles and generate pictures that pull from faces of people featured in these social media posts. Instagram users are not notified when their posts are integrated into what the company describes as its “most advanced image generation model yet”.

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