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TV Tech
George Winslow

BIZARRE: Integral ad science achieves mrc accreditation | Mind Blowing Facts

MRC Integral Ad Science IAS Environment
Integral Ad Science.

NEW YORK—Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.

The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.

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