As a founder of a mobile ad startup that was acquired by private equity firm Blackstone in 2019, I have been watching the developments in the integration of messaging, payments and social updates as well as other functions into one master app.
The current global leader in this “one master app rules all” space is China’s WeChat. WeChat (Weixin for users in China) allows users to text, play games, share photos/videos, videoconference, pay by mobile, etc. It has over 1.3 billion monthly active users, which is good news for parent company Tencent.
