In an industry where luxury often demands newness, Chanel is flipping the script in a big way. Enter Nevold—a bold new initiative dedicated to circularity that’s as much about sustainability as it is shrewd business sense.
Nevold—short for “never old”—has a core mission to invent, produce and structure future materials through recycled fibres all while maintaining the scrupulous criteria of luxury design. But, crucially, Nevold isn’t just a Chanel lab. It’s a B2B platform inviting partnerships with everything from yarn mills and material recyclers to hospitality and sportswear brands.
