The entertainment industry’s obsession with the multiverse isn’t new. For decades, Marvel and DC have utilized the scientific concept to tell contemporary stories and introduce new characters to their fans. Serialized TV shows, including iconic sci-fi series Doctor Who, and legendary franchises like Star Trek have also flirted with the notion of parallel universes.
It’s thanks to Marvel and DC's soon-to-be-defunct cinematic juggernauts, though, that multiverse-centric stories have become a cultural phenomenon. Now, studios seek out opportunities to tell multi-reality narratives, with many believing audiences will simply lap it up. Given the wildly inconsistent nature of said stories, however, viewers are already growing tired of the generic multiverse tales being pumped out.
