Ferrari has revealed the interior and interface of its first fully-electric sports car, the Ferrari Luce, placing the spotlight firmly on a design collaboration led by Sir Jony Ive – the designer best known for shaping Apple’s most iconic products, including the iPhone.
The announcement confirms that the cabin, interface and overall user experience of the Ferrari Luce have been developed in close collaboration with LoveFrom, the creative collective founded by Sir Ive alongside fellow designer Marc Newson. Ferrari says the partnership has been in place for five years, with LoveFrom involved across every dimension of the new car’s design.
