As much as I’m eager to see how the iPhone Fold shapes up, Apple clearly faces a huge challenge in capturing the foldable market. A new report from Counterpoint Research makes the bold claim that Apple will capture 46% of the foldable market in North America in its first year — a shift that would put immense pressure on Motorola and Google.
Just as interesting is the report's projection that Samsung will see its market share decline from 51% in 2025 to 29% in 2026. This would put Samsung in the unusual position of holding a minority share rather than being the market leader — which in itself would be a massive shift for a company that has dominated foldables since the category came to fruition.
