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Evening Standard
Evening Standard
Business
Rhiannon Curry

UNBELIEVABLE: Irn bru owner buys boost energy drinks brand for 20 million - Caught on Camera

Boost sponsors Leeds United Football Club

(Picture: Arsenal FC via Getty Images)

Irn Bru owner AG Barr has bought energy drinks company Boost for £20 million in a bid to corner the booming market for so-called functional drinks.

Simon Gray, who founded Boost in 2001 with his wife Alison, will stay on to operate the business.

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