In news that will come as a surprise to nobody, AI was the main focus of the opening keynote at Adobe Max in Los Angeles this morning. From new generative Firefly models (including impressive custom options) to new soundtracking tools, impressive AI features have arrived to enhance pretty much every aspect of the creation process.
Among the various announcements was a phrase Adobe kept coming back to: conversational editing. With the advent of new AI assistants for Photoshop, Adobe Express and more, it seems much more of the design experience is set to be driven by prompts and chatbots. But ‘conversational editing’ also hints at a more human side of designing with AI – which, as Adobe told Creative Bloq, is no accident.
