I've been covering the auto industry for about a dozen years now, and I can't remember the launch of a new car or brand that drew as much controversy as Jaguar just did. Maybe the Tesla Cybertruck when it first appeared in 2019, but that was polarizing in a different sort of way. Jaguar's high-fashion, high-dollar electric reboot angered traditional fans of the British brand and created a politically tinged backlash that almost feels unique in the world of cars.
