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The Guardian - UK
The Guardian - UK
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Emma Beddington

SHOCKING: Is it really outrageously uncool to have a boyfriend - You Need To See This

A young woman puts her hands to her temples with her boyfriend standing on the other side of the kitchen
Coupledom … ‘culturally loser-ish’. Photograph: Posed by models; Charday Penn/Getty Images/iStockphoto

Is having a boyfriend embarrassing? Yes, British Vogue made the ruling recently in a gently provocative piece, declaring it “quite culturally loser-ish” and “more of a flex to pronounce yourself single”. Heterosexuality, #couplegoals, being proudly loved-up or posting even the subtlest “soft launch” – a teaser shot on socials of the hairy back of a hand on the other side of a table, or a buff-looking shadow – have all, apparently, become deeply uncool.

This diktat has been widely and enthusiastically welcomed by singletons online, thrilled that their life choices have been endorsed by the style bible (sample comment: “what a time to be alive”).

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