
“I’m a victim of the Mielle hair products,” TikTok influencer Bethanny titled a video earlier this week. In her hands, she holds a large chunk of hair no longer on her head. The video, which blames Mielle’s cult-favorite Rosemary Mint Scalp & Hair Strengthening Oil and Rosemary Mint Strengthening Shampoo for her hair loss, received over four million views.
The content creator’s experience with one of the fastest-growing hair brands in the multicultural sector evidently didn’t exist in a vacuum.