Moto Morini is an Italian motorcycle manufacturer with roots spanning in excess of half a century. At present, the brand is enjoying quite a comeback thanks to acquisition by Chinese company Zhongneng Vehicle Group in 2018. Since then, the company has reinvented itself in the middleweight segment with models like the X-Cape 650 adventure bike and Seiemezzo neo-retro models.
Having said that, the time seems right for the motorcycle manufacturer to branch out into the premium segment. With its fellow manufacturers from China—QJ Motor and CFMOTO—moving up the ranks in terms of performance, as well as a slew of other Chinese manufacturers making their way to the global market following EICMA 2022, now’s the time for Zhongneng to leverage on the Moto Morini brand. Indeed, this is exactly what they’re doing, as Moto Morini is expected to release a new flagship adventure bike in 2024.
