When people view sexualised images of women, they tend to remember them less well than sexualised images of men; a quirk of memory that psychologists link to objectification. But in our new study, my colleagues and I found an unlikely “fix” – applying a mild electrical current to the forehead.
Objectification means seeing someone as a body, or a set of body parts, rather than as a whole person. Our results, published in Social Neuroscience, suggest this bias in perception is not hard-wired and can be changed – at least for a while.
