Like many others in the early days of Supreme’s explosion, Nick Wyer’s interest in the brand was piqued by Tyler, the Creator.
The then 19-year-old rapper burst onto the scene with his viral “Yonkers” video early in 2011, in which he wore a Supreme six-panel hat while eating a cockroach and then hanged himself. The New York City streetwear brand would provide Tyler, the Creator’s wardrobe in his christening as rap’s hottest and most divisive young star, from his appearance in a Supreme Box Logo hoodie on Jimmy Fallon’s TV show and for many years to come in concert, on television, and all over social media.
