
It's no secret that Amazon has wanted to get into the grocery game in a more serious way for quite some time. The global e-commerce company first launched Amazon Fresh — a grocery delivery add-on for existing Prime members — back in 2007.
Ten years later, in a $13.4 billion deal, Amazon went on to acquire Whole Foods in a move that The New York Times categorized as "represent[ing] a major escalation in the company's long-running battle with Walmart, the largest grocery retailer in the United States, which has been struggling to play catch-up in internet shopping."