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Evening Standard
Evening Standard
Business
Chris Blackhurst

HISTORICAL FACTS: Is this the end for boardroom virtue signalling | History Defined

Donald Trump’s “drill, baby, drill” declaration marks the end of the ESG era as we have known it (Steve Lindridge/Alamy/PA) -

When a victorious Donald Trump proclaimed ‘drill, baby, drill’ it appeared to signal the end for ESG. Likewise, his campaign advert seemed to say the same for DEI: ‘Kamala Harris is for they/them. I am for you.’

The six letters that have so dominated government and corporate behaviours these past few years were destined for the dump truck - the new US President, leader of the free world no less, was saying so. Since then and ahead of Trump’s inauguration, US corporations lined up one by one to publicly announce a scaling back of their wokeness. The wholesale pursuit of environmental, social, governance, diversity, equity and inclusion are dead and buried. Out too can go virtue signalling and the use of alternative personal pronouns.

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