More than 70 million people have joined Threads since it launched on Wednesday night, posting 95 million times. The app is an overnight success—largely thanks to the unimaginable weight the app’s owner, Meta, has to throw around. Even with billions of dollars and thousands of employees at Meta’s disposal, its long-term viability hinges on whether it can maintain user interest and relevance in the future. So, does this mean Twitter is not long for this world?
“My guess is that we may end up with two sites for two different audiences and different content,” a former Twitter executive told Fortune on the condition of anonymity. “Sort of like CNN and Fox News. Some people will be on both and some will pick the one they feel more comfortable with.”
