This weekend, I found myself embroiled in a social media brouhaha. It started when a brand whose strapline reads “protecting families with non toxic suncream” uploaded a video in which the owner went into a supermarket and told people shopping in the skincare aisle that “sun creams are toxic... it’s chemicals and then you go in the sun which is enhancing those chemicals. It’s going into your blood stream within 26 seconds.”
Naturally, these wildly inaccurate claims were followed by the solution which was, surprise surprise, a suncream she’s created which is, in her words, a “naturally-derived product using organic beef tallow, jojoba oil, and naturally-infused botanical oils” - none of which provide anything but the scantest protection from the sun.
