My Code, a multicultural media and marketing services company, said it selected iSpot.tv to measure its slate of connected TV apps and video properties.
ISpot’s Unified Measurement capabilities will enable My Code to accurately quantify the reach and frequency of CTV ad impressions, impressions delivered to incremental households and person level estimates to account for co-viewing, as well as give clients seeking to reach diverse audiences through ad supported streaming measurement they can count on, the companies said.
