With 9:47 left in the fourth quarter, as TCU attempted to stage a comeback against Kansas State in the Big 12 championship, Horned Frogs quarterback Max Duggan prepared to take a snap under one of the largest video boards in the world.
The AT&T Stadium screen wasn’t showing action on the field or highlights from the game. It instead projected a montage of fans holding up their phones to display psychedelic images of a cartoon amphibian.
Since the late 1800s, TCU has been associated with the Texas horned lizard, or horned frog, with the accompanying costumed mascot being introduced in 1979. But more recently, the TCU fan base has adopted a more trippy kindred spirit to help rally its teams.