Recent years have brought about the revival of multiple European motorcycle brands, notably through the help of Asian manufacturers. Benelli, for example, once again hit the spotlight following Qianjiang's acquisition of the company. Smaller brands like Bristol Motorcycles have also made comebacks in certain markets.
Now, yet another brand seems to be reemerging from the ashes thanks to help from Qianjiang, one of the biggest names in the motorcycle industry in China, and that's Morbidelli. Qianjiang is indeed the most prominent manufacturer to come out of China, with brands like Benelli, Keeway, and QJ Motor in its control. At EICMA 2022, Qianjiang unveiled yet another motorcycle brand in the form of MBP. Now, it's speculated that the brand could soon be using the more popular Morbidelli name in order to give it a more authentic look and feel.
