Italy head coach Kieran Crowley believes the upcoming Netflix series covering the 2023 Six Nations could be a well-timed shot in the arm for rugby as the Test scene goes through a 'boring' patch.
Rugby union organisers are searching for new consumers, sponsors and ways of growing the game on both the club and international stage amid a period of slowed growth. A newfound focus on the defensive side of the sport has contributed to Crowley's view that the Test arena in particular is suffering from a malaise.
It was announced earlier in 2023 that streaming giant Netflix is set to produce a new series covering both this year's Six Nations and the Rugby World Cup, which will be held in France. In a domain that's desperate to expand its reach beyond the existing fan base, Crowley has suggested the series could be one route to reaching a new fanbase.
