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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

EXPLAINED: Itv cuts spending on programmes as ad slump hits production arm | Rare Historical Photos

Sammy Root (left) and Jess Harding are crowned winners of Love Island in July 2023
Sammy Root (left) and Jess Harding in Love Island, a show made by ITV’s studio division. Photograph: Matt Frost/ITV/Shutterstock

A slump in demand for TV productions has hit ITV’s studio division, the maker of shows including Love Island and Come Dine With Me, as traditional broadcasters pull budgets for new commissions in the face of the ad market drought.

The UK’s largest free-to-air broadcaster cut its fourth-quarter growth outlook for ITV Studios, which makes shows for its own channels as well as domestic and international broadcasters and streaming services, citing a slump in demand from free-to-air broadcasters who have been cutting costs.

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