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Evening Standard
Evening Standard
Business
Oscar Williams-Grut

HISTORICAL FACTS: Itv doubles down on plans for netflix rival despite streaming woes | History Defined

Netflix ITVX Carolyn McCall

Damien Lewis in A Spy Among Friends, one of the new exclusive launches slated for ITVX

(Picture: Rob Youngson/Sony Pictures Television/BritBox/Spectrum Originals)

ITV has doubled down on plans for its new streaming service despite signs of a slowdown in the market.

CEO Carolyn McCall said ITV was on track to launch its new Netflix competitor, ITVX, later this year and is still “confident that we will deliver at least £750 million of digital revenue by 2026,” McCall said. The new platform will make money from both subscriptions and advertising, using a tiered model similar to Spotify.

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