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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

EXPLAINED: J crew partners with u s ski and snowboard - The Real Truth

Sophie Goldschmidt and Libby Wadle (Credit: Courtesy of J.Crew)

Good morning! College presidents convene on a challenging political climate, Revolut’s U.K. CEO wants to go global, and J. Crew gets into skiing.

- On the slopes. When J.Crew partnered with USA Swimming last summer on a collection ahead of the Paris Olympics, the retailer was blown away by the response. It saw a 10% spike in new customers year-over-year in the first week and a double-digit increase in website traffic, and added a second collection to meet demand.

Those results convinced J.Crew Group CEO Libby Wadle that sports—and especially Olympic sports—were a promising area of collaboration for the J.Crew brand as it continues to find its post-bankruptcy footing in this decade and cement itself as a classic, enduring American brand. (J.Crew Group also includes Madewell.)

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