The Jaecoo 7 is that rare thing – a car that is also a social phenomenon. It’s (another) Chinese-made SUV from a manufacturer, Chery Group, that not many Britons have heard of (though a global player). It hasn’t made it into the Guinness Book of Records, or the Museum of Modern Art in New York, nor starred in a Bond movie. And yet here we are. The cars only started arriving in the UK at the end of 2024; it’s become a bestseller, a familiar sight on the roads and acquired the nickname “the Temu Range Rover”. Zero to aspirational in one and a half years – impressive acceleration.
That “Temu Range Rover” thing wasn’t a publicity stunt by the company. It emerged from genuine Jaecoo owners on TikTok, and the Daily Mail, acutely attuned always to the subtly shifting substrata of the British class system, deciding that it was “a thing”.
