Moves to realize the practical application of Originator Profile (OP), a digital technology that aims to ensure the reliability of data found in information spaces, have been accelerating.
By the end of last month, 27 corporations from the newspaper, television and advertising industries had joined the Originator Profile Collaborative Innovation Partnership (OPCIP), which was established last December. The OPCIP plans to start a trial to test and demonstrate the relevant technology this summer, to put it into practical use in 2025.