There’s a character from the popular animated TV series Invincible so powerful that his most feared enemy is boredom itself. The clunkily-named ‘Battle Beast’ is such a proficient warrior that he’ll often decline a scrap because it isn’t worthy of his prowess, shying away from a battle not because it’s too difficult, but because it isn’t difficult enough.
We wonder if that’s how JBL feels sometimes. In case you hadn’t noticed, the American brand has been king of the Bluetooth speaker hill in recent years and is in danger of monopolising the market, helping to redefine portable, affordable performance with its healthy roster of five-star and Award-winning products. It can be lonely at the top, after all.
