For many, the release of the highly-anticipated John Lewis Christmas advert marks the official beginning of the festive season. This hotly anticipated moment has become a festive touchpoint, synonymous with both yuletide and the retail giant.
The John Lewis campaigns are typically tear-jerking and heart-warming in equal measure, but the offerings are big business. The release of the adverts have become such a cultural event that most people will likely be able to recall which short film is their favourite.
