Kia is currently producing some of the most competitive electric vehicles on the market. The EV6 and Niro EV could be considered just the beginning though, as the automaker pledges to invest no less than $18 billion (together with Hyundai) in its transformation to an EV brand by the end of the current decade. The plug-in hybrids of the brand aren't bad either but it turns out even Kia does not believe in the PHEV technology.
This may sound a little contradictory but an executive for the manufacturer for the Australian market has recently admitted PHEVs aren’t that great. Or, rather, plug-in hybrids are difficult to sell as the customer base just doesn’t understand their nature. This is what Kia Australia marketing general manager Dean Norbiato told CarExpert in a recent interview, also admitting PHEVs are a dead-end technology.
